Tactile Paths
taktilnestaze.rsClient: DB Taktil
Project Type: Marketing Website
Engagement Model: Technology Partner
Location: Belgrade, Serbia
Services: Project Management, UX & UI Design, Web Development, Quality Assurrence, Maintenance
Welcome to Tactile Trails, where every touchpoint tells a story, and every step leads toward a more inclusive tomorrow. Join them as they pave the way for a world where accessibility knows no bounds.
Challenge:
One notable challenge we faced during the development of the Tactile Paths marketing website was effectively communicating the company's extensive experience and expertise in the field of tactile solutions within a limited digital space. With a diverse range of services and a rich history spanning over three decades, condensing this information into concise and engaging website content presented a significant challenge.
Our Solution:
To address this challenge, we adopted a strategic approach to content organization and presentation. We conducted in-depth consultations with the client to identify key messages and prioritize content elements for each webpage. Leveraging our expertise in user experience design, we crafted a clear and intuitive navigation structure that guided visitors seamlessly through the website. Additionally, we implemented visually engaging design elements and interactive features to enhance user engagement and convey the company's commitment to innovation and excellence in tactile solutions. Through effective storytelling and strategic content placement, we successfully showcased Tactile Paths' extensive experience, diverse services, and commitment to accessibility, creating a compelling online presence that resonated with target audiences.